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Fiorucci was founded 55 years ago in Milan, Italy by Elio Fiorucci. At first, the brand managed to introduce styles from London and American classics like T-Shirts and Jeans to Milanese people. By the late 1970s the style narrative took a turn and Fiorucci stores in New York became famous for foreign fashion vibes. That attracted trendsetters from that time, including names like Andy Warhol or Madonna. After years of existence, the brand was acknowledged as a part of fashion pop culture and is often name dropped in popular music and movie industries.