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In 2013 the brand of the same name was founded by Chiara Ferragni. After few expansions, the brand nowadays produces shoes, make-up, casual clothing, swimwear, bags jewelry, sunglasses and other accessories. The main values of the brand are: happiness, positive values, sharing/caring and good vibes, both in real and digital universe. The brand also focuses on women empowerment, equal rights for all and Chiara also strongly supports LGBTQ+ communities, raising money and spreading awareness about the issues facing these communities.
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